Artikel
Marketing approaches and organization for marketing in Ukraine
The paper reports and analyzes findings about how Ukrainian companies of different types of ownership adopt marketing concepts and organize their marketing activity during the transition from a command society to a market economy. Constraints to the adoption of marketing concepts are identified and the correlation between company performance and the degree of the adoption is investigated. The study is based on the information collected through a survey of Ukrainian enterprises and used for a cluster analysis.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Journal for East European Management Studies ; ISSN: 0949-6181 ; Volume: 2 ; Year: 1997 ; Issue: 3 ; Pages: 237-258 ; Mering: Rainer Hampp Verlag
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Akimova, Irina
- Ereignis
-
Veröffentlichung
- (wer)
-
Rainer Hampp Verlag
- (wo)
-
Mering
- (wann)
-
1997
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Akimova, Irina
- Rainer Hampp Verlag
Entstanden
- 1997
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