Arbeitspapier
Gaining insight into membership strategy: Competitive advantage by shaping institutions
Institutions matter greatly in the development of competitive advantage. Different institutional strategies to manipulate and shape institutions are discussed in the literature. This paper aims at extending the existing conceptual model of membership strategy. Despite being referenced frequently, the concept of membership strategy is not well developed. This is surprising because what is referred to as membership strategy has become very popular in various industries. We propose and develop a theoretical model that explains a firm's opportunity to protect itself against dominant institutional pressures and, additionally, to create competitive advantage by implementing a consumer centric membership strategy. Practical examples are discussed to clarify theoretical interrelationships. The main illustrative case focuses on Blizzard Entertainment, an American developer and publisher of video games.
- Sprache
-
Englisch
- Erschienen in
-
Series: Diskussionsbeiträge ; No. 2012/7
Klassifikation
Management
Thema
Computerspiel
Softwareindustrie
Wettbewerbsstrategie
Beziehungsmarketing
Mitgliedschaft
Interessenpolitik
Institutionalismus
Theorie
USA
Softwareindustrie
Wettbewerbsstrategie
Beziehungsmarketing
Mitgliedschaft
Interessenpolitik
Institutionalismus
Theorie
USA
Ereignis
Geistige Schöpfung
(wer)
Brandt, Thiemo
Bresser, Rudi K. F.
Bresser, Rudi K. F.
Ereignis
Veröffentlichung
(wer)
Freie Universität Berlin, Fachbereich Wirtschaftswissenschaft
(wo)
Berlin
(wann)
2012
- Handle
- Letzte Aktualisierung
-
20.09.2024, 08:21 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Brandt, Thiemo
- Bresser, Rudi K. F.
- Freie Universität Berlin, Fachbereich Wirtschaftswissenschaft
Entstanden
- 2012
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