Strategic Innovative Marketing and Tourism : Current Trends and Future Outlook—10th ICSIMAT, Ionian Islands, Greece, 2023
Zusammenfassung: This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics
- Ausgabe
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1st ed. 2024
- Sprache
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Englisch
- Umfang
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Online-Ressource, XXVI, 912 p. 100 illus., 88 illus. in color.
- Anmerkungen
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online resource.
- ISBN
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9783031510380
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Klassifikation
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Wirtschaft
- Beteiligte Personen und Organisationen
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Kavoura, Androniki
Borges-Tiago, Teresa
Tiago, Flávio Borges
SpringerLink (Online service)
- Ereignis
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Veröffentlichung
- (wo)
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Cham
- (wer)
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Springer Nature Switzerland, Imprint: Springer
- (wann)
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2024
- DOI
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10.1007/978-3-031-51038-0
- URN
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urn:nbn:de:101:1-2406010519388.540731620387
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:46 MEZ
Datenpartner
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Kavoura, Androniki
- Borges-Tiago, Teresa
- Tiago, Flávio Borges
- SpringerLink (Online service)
- Springer Nature Switzerland, Imprint: Springer
Entstanden
- 2024
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