Arbeitspapier

Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?

This paper uses Granger non{causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website tra?c on the print circulation of national newspapers and for significantly positive effects on local newspapers, at least for the period since I/2002.

Language
Englisch

Bibliographic citation
Series: ZEW Discussion Papers ; No. 05-78

Classification
Wirtschaft
Multiple or Simultaneous Equation Models: Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes; State Space Models
Multiple or Simultaneous Equation Models: Panel Data Models; Spatio-temporal Models
Production, Pricing, and Market Structure; Size Distribution of Firms
Subject
channel competition
Granger non-causality
panel data models
website visits
magazine circulation
Zeitung
Homepage
Internet
Vertriebsweg
Wettbewerb
Schätzung
Deutschland

Event
Geistige Schöpfung
(who)
Kaiser, Ulrich
Event
Veröffentlichung
(who)
Zentrum für Europäische Wirtschaftsforschung (ZEW)
(where)
Mannheim
(when)
2005

Handle
Last update
20.09.2024, 8:21 AM CEST

Data provider

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Object type

  • Arbeitspapier

Associated

  • Kaiser, Ulrich
  • Zentrum für Europäische Wirtschaftsforschung (ZEW)

Time of origin

  • 2005

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