Performance implications and implementation of brand personality : a dyadic perspective on managers' intentions and consumers' perceptions
- Sprache
-
Englisch
- Umfang
-
XV, 209 S.
- Maße
-
21 cm, 343 gr.
- Anmerkungen
-
graph. Darst.
Zugl.: Bern, Univ., Diss., 2008
- ISBN
-
9783830041948
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Erschienen in
-
Schriftenreihe Merkur ; Bd. 34
- Schlagwort
-
Markenimage
Markenpolitik
Verbraucherinteresse
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.03.2025, 12:02 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Malär, Lucia
- Kovač
Entstanden
- 2009
Ähnliche Objekte (12)
Personality Traits, Migration Intentions, and Cultural Distance
EU consumers' quantitative inflation perceptions and expectations: An evaluation
The Euro, inflation, and consumers' perceptions : lessons from Italy
Conscientious consumers? Preferences, personality and expenditure in the UK
Dyadic decision making
Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing
Asymmetric Perceptions of the Economy: Media, Firms, Consumers, and Experts
Asymmetric perceptions of the economy : Media, firms,consumers, and experts
Dimensions of multichannel marketing and effects of consumers' channel perceptions
Eco-innovative food in Brazil: perceptions from producers and consumers
Asymmetric perceptions of the economy: Media, firms,consumers, and experts
Asymmetric perceptions of the economy: Media, firms, consumers, and experts
Personality Traits, Migration Intentions, and Cultural Distance
EU consumers' quantitative inflation perceptions and expectations: An evaluation
The Euro, inflation, and consumers' perceptions : lessons from Italy
Conscientious consumers? Preferences, personality and expenditure in the UK
Dyadic decision making
Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing
Asymmetric Perceptions of the Economy: Media, Firms, Consumers, and Experts
Asymmetric perceptions of the economy : Media, firms,consumers, and experts
Dimensions of multichannel marketing and effects of consumers' channel perceptions
Eco-innovative food in Brazil: perceptions from producers and consumers
Asymmetric perceptions of the economy: Media, firms,consumers, and experts
Asymmetric perceptions of the economy: Media, firms, consumers, and experts
Personality Traits, Migration Intentions, and Cultural Distance
EU consumers' quantitative inflation perceptions and expectations: An evaluation
The Euro, inflation, and consumers' perceptions : lessons from Italy
Conscientious consumers? Preferences, personality and expenditure in the UK
Dyadic decision making
Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing
Asymmetric Perceptions of the Economy: Media, Firms, Consumers, and Experts
Asymmetric perceptions of the economy : Media, firms,consumers, and experts
Dimensions of multichannel marketing and effects of consumers' channel perceptions
Eco-innovative food in Brazil: perceptions from producers and consumers
Asymmetric perceptions of the economy: Media, firms,consumers, and experts