Buch

Product Recommendations in E-Commerce Retailing Applications

zu Verbundenen Objekten

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations.

Sprache
Englisch
ISBN
978-3-631-75452-8

Erschienen in
Series: Forschungsergebnisse der Wirtschaftsuniversität Wien ; No. 17

Klassifikation
Wirtschaft

Ereignis
Geistige Schöpfung
(wer)
Knotzer, Nicolas
Ereignis
Veröffentlichung
(wer)
Peter Lang International Academic Publishers
(wo)
Berlin
(wann)
2008

DOI
doi:10.3726/b13971
Handle
Letzte Aktualisierung
20.09.2024, 08:21 MESZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
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Objekttyp

  • Buch

Beteiligte

  • Knotzer, Nicolas
  • Peter Lang International Academic Publishers

Entstanden

  • 2008

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