Mobile payments: Main trends in the retail industry

Konferenzbeitrag

The main objective of the ongoing study is to investigate obstacles and driving forces affecting organization adoption of innovation. In order to that an example of the mobile payments applied in the Swedish retail industry has been used. The main analyzed factors are: adopter characteristics, supplier marketing activity, perceived innovation characteristics, social network, and environmental influences. The analysis of case study findings helped to estimate some common trends in the adoption of mobile payment services by retailers. As a result, the analyzed factors were categorized as obstacles or driving forces to adoption of the mobile payments.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Series: 25th European Regional Conference of the International Telecommunications Society (ITS): "Disruptive Innovation in the ICT Industries: Challenges for European Policy and Business" , Brussels, Belgium, 22nd-25th June, 2014

Klassifikation und Themen

• Klassifikation: Wirtschaft
• Thema: Mobile Payment Services ; Organizational Acceptance of Technology ; Service Adoption ; Mobile payments ; Mobile payment services ; Retail, Merchants

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Apanasevic, Tatjana
• Ereignis: Veröffentlichung
• (wer): International Telecommunications Society (ITS)
• (wo): Calgary
• (wann): 2014

Weitere Informationen

• Handle: http://hdl.handle.net/10419/101428
• Letzte Aktualisierung: 10.03.2025, 11:44 MEZ