Reading time: about 10 minutes
In an era of digital beamers, hand-operated projectors, also called slide projectors, seem like relics from a distant past. Yet just a few decades ago, they were found in almost every household in the GDR. Although there were also a few 8mm film projectors for home movies and, by the late 1980s, video recorders, the latter were imported in limited quantities and were expensive.
Projectors filled this gap, especially the Pouva "Magica" (later: "Magica" youth projector) from the state-owned enterprise (VEB) Edelstahlwerk 8. Mai 1945 in Freital, Saxony. Its name was inspired by engineer Karl Pouva (1903–1989) and the "Laterna Magica" (magic lantern). Pouva introduced the small, easy-to-use black projector in the early 1950s. From 1958, it cost 22.10 East German Marks and continued to be produced until 1989/90.
How the Pouva "Magica" Projector Worked
The Pouva "Magica" was designed not just for slides but also for small roll films. These resembled 35mm photo films for analogue cameras and were inserted into the projector. Then, the room light was switched off or the room darkened, the lens focused, and the film was manually wound forward using two reels. A large white sheet of paper, a pale wall, or a door draped with a bed sheet served as the screen. Children and adults alike could enjoy a "cinema screening" in the comfort of their own homes, frame by frame.
The slide-roll films, initially in black and white and later in colour, were produced by various companies in the GDR, such as Imago Strahlbild, Ascop, and Drei-Ring-Bildschau. Mass organisations like the Society for German-Soviet Friendship (DSF) also released picture strips. These and others came in plastic or cardboard containers, often featuring a still image from the film, and were available for purchase at specialist photo shops.
In addition to photo series on cities, landscapes, cultural sites, and sporting events, there were also animal and adventure stories. However, fairy tales presented in illustrated picture series were particularly popular. These tales were often based on the works of the Brothers Grimm, Hans Christian Andersen, or Wilhelm Hauff, as well as stories from One Thousand and One Nights and Eastern European countries. The text was either embedded in the images, printed on a handout, or narrated on a record or tape.